• UM Centre of Innovation and Enterprise
  • umcie@um.edu.my
  • 03-7967 7351
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Problem Statement

Augmented Reality, Virtual Reality and Mixed Reality (AR, VR and MR) are three different things. AR is a type of technology which blends the virtual and the real world. VR is used to create an artificial world which can be explored in 360 degrees. MR (Mixed Reality) is a term that combines elements of both VR and AR. Many companies and organisations have dabbled with AR, VR and MR in the last couple of years even though changing the paradigm in their organisation are not easy due to the technology costs, implementation complexities, and skillsets required.

Solution Statement

We have built a product using AR and VR to revolutionise interactivity between enterprises, locations, and end-users. Not only is it affordable, but it also provides the business with an incredible bang for their buck as a whole new realm market becomes available for them to take advantage of, leading to a new revenue stream.


FOUNDER


Prof. Dr. Amir Feisal Merican Aljunid Merican
Institute of Biological Sciences
Faculty of Science
merican@um.edu.my

URL CV UM Experts:
https://umexpert.um.edu.my/merican

Academic Qualification:

  • MPhil (UK), COMPUTATIONAL BIOLOGY, CAMBRIDGE UNIVERSITY, UK
  • PhD (OXFORD), BIOLOGICAL CHEMISTRY, OXFORD UNIVERSITY, UK
  • BSc(Hons) (UM), MIKROBIOLOGI, UNIVERSITI MALAYA (UM)
 

Area of Expertise:

  • Immersive Technologies in Education and Business, Edutainment, Classroom 3.0 (EdTech, Augmented Reality & Virtual Reality (AVR))
  • Application and Development of Informatics- and Omics-based Approach and Platform For Authentication and Integrity of Food, Confectionery, Beverages, Perfumery, Cosmetic and Pharmaceutical Products (Halal Science and Innovation)
  • Quranic and prophetic food and remedies in the modern science of healing (Prophetic and Islamic Medicine)
  • Islamic-driven science and technological innovations in the medieval and modern civilizations (Islamic World View and Islamic Civilisation)
  • Entrepreneurial Studies (Entrepreneurship and Innovation)
  • Microbiology (Environmental Microbial Genomics and Biotechnology)
  • Protein Biochemistry
  • Smart gadgets and instruments
  • Molecular Microbial Ecology and Environmental Biotechnology
  • Computational Biology, Bioinformatics, Biomolecular Modeling

Last Update: 12/03/2022